free real estate leads
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5 Proven Ways To Get Free Real Estate Leads In 2023

Can I truly get free real estate leads without spending any money?

Yes, no doubt.

Hear me out…

Everyone talks about how to get real estate leads.

But some of those methods are quite expensive.

If you’re just starting out, you probably want leads that are affordable or even free. 

The upside is that there are actually a lot of proven and free real estate lead generation strategies that will get you free leads. 

To get free real estate leads, you just need to be willing to do the work.

The work you will be doing won’t be free.

Instead, it will require you to be active on social media, write content, share your content with your audience, stay top of mind, etc.


There are many ways to get real estate leads but in this article, I will be discussing only the free ways to get leads for your real estate business.

So, without further ado, below are proven ways to get free real estate leads in 2023 without breaking the bank.

1. Networking and Referrals

One of the most effective ways to generate free real estate leads is by building relationships with other people outside the real estate industry.

This includes other people in your area or circle. 

This can be done by joining local associations or participating in industry events attended by your target audience.

Leverage those contacts to get introductions to prospective clients. 

Get involved and know who’s who in your area and what’s going on. It takes time to become proficient at networking. 

You also have to give your real estate lead generation time to build traction.

The network you build today is really a networking effort for the future, whether it be a month from now or even a year down the road. 

If you maintain consistency with your networking efforts, eventually the rewards will come.

2. Lead Magnets and Content Marketing

lead magnet and content marketing - free real estate leads

Another effective method of attracting qualified leads to your business is through your website or blog

This could be through offering content in the form of ebooks, blog posts, videos, cheat sheets, webinars, or other content that addresses your target audience’s needs and interests. 

But keep in mind that real estate is local. 

If you do not have enough money to run a nationwide content marketing campaign, you should target a specific audience. 

If you’re selling luxury houses in Lekki, concentrate on the Lekki metro market. 

Also, make sure your real estate business is listed on platforms such as Finelib and Google My Business

The key thing is that if you want to reach potential clients, you must ensure that your business is searchable.

3. SMS and Email Marketing Campaigns

Using SMS and email marketing is a smart way to stay in touch with your existing network of contacts.

In this way, you’ll keep them informed about new listings or other relevant information. 

You can create SMS and email templates that make it simple to send regular updates and stay in touch with potential leads. 

If you are just starting out without any contact or email list and you don’t want to spend money, you can first start by scraping the email and phone numbers of your potential audience on the internet and start sending them cold campaigns. 

You can also try to get phone numbers and emails from people around you who are interested in buying even if they are not yet ready to make a purchase immediately. 

You never know when someone might come across their dream house.

4. Social Media Marketing

free real estate leads

Here is where things get more interesting.

Your marketing message can now reach a wider audience than ever before with the power of the internet. 

Facebook and Instagram have become popular platforms for generating real estate leads

Consider running online ads targeting people in your area who are interested in buying a property.

As a real estate agent, you can tailor your ads to specific regions, income brackets, and stages of life. 

If you want to generate real estate leads completely free, you don’t need to spend any money on social media. 

You can use social media to spread your name by posting frequently, engaging with other users, and connecting with your community. 

If you don’t want your efforts wasted, remember real estate is local and the internet is not…

So, target your neighborhood specifically if you don’t want to waste your time.

See Also: How To Become A Real Estate Agent In Nigeria (8 Powerful Steps For Success)

5. Dream 100 Partnerships 

Who has access to your potential clients before you? 

Partner with other agents or people who have access to a large network of contacts and offer them referral fees or commissions for leads that turn into closed deals. 

I know this sounds funny since you too get paid a commission as an agent.

But listen to this…

Let’s say, you get a 10% commission on every property of 30 million Naira you sell. This means you get 3 million Naira every time you make a sale.

If your dream 100 gets you a lead that eventually converts to a sale, you can offer the person 10% of what you earn. This means your dream 100 gets free 300,000 Naira every time he/she brings you a new lead. 

This is an effective way to generate more leads and close more sales in your business.

Specifically, consider networking with agents who can’t work in your area. 

If you’re in Lagos, you can partner with an agent in Port-Harcourt who can send referrals your way.  

Referrals may sometimes cost you money, but it’s on the backend; you at least don’t need to pay upfront.


How do I find real estate leads?

There are a number of ways to generate free real estate leads, including networking, social media marketing, email marketing, content marketing, and partnering with other agents in other locations. 

Networking is the #1 way to get leads: always look for opportunities to connect.

Where is the best place to get real estate leads? 

It depends on your area, your target market, and your marketing budget. 

That said, many agents find online and social media marketing to be the most effective lead generation strategies.

Final Thought

As you can see, there are a lot of ways to get free real estate leads within your community. Some of them are simple, and some of them are complex. 

Some of them can pay off immediately… others will take some time. 

Importantly, all of them are proven methods that successful real estate agents are using today to bolster their reach. 

You don’t need to spend a lot of money to get leads. But you do need to take the time to reach out to people and to get creative. 

The more effort you put in, the more you’ll get back.

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Read More: 

See: How to Generate Real Estate Leads for Free – 5 Ideas that Surely Converts.

4th idea will change your business, go check them out now. 

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