To be successful, you need to stay on top of your game as a real estate agent. This is why staying up-to-date on the latest real estate social networks is so important.
Paying attention to social media can make the difference between making sales and finding it hard to stay in business.
The good news is that you can use social media to support your overall marketing strategy.
In 2023, the real estate industry will see some huge changes, and those who are prepared will be able to capitalize on them.
In the past, being a real estate agent on social media was considered something not really important….
Today, Social Media has become one of the most essential assets for any business.
The social media platform of choice for real estate professionals have changed over the years.
There was a time when joining Facebook alone was all you needed.
The real estate social media landscape is always changing, so it’s important that you stay up-to-date on the latest social networks.
It’s also important that you look at social media and the content you choose to place on these platforms as an investment.
The Best Real Estate Social Networks In 2023:
Since you will be investing a great deal of your time, energy, and money, which platform will be the best investment?
In order to receive consistent business, where should you invest your resources?
Below are the 5 best real estate social networks for real estate agents in 2023…
We all know that video has become an essential component in real estate marketing over the last few years.
Moving forward it’s only going to get bigger and more important.
In fact, it said that the average person spent over 44 minutes per day on YouTube.
This is more than any other social network on this list.
I believe in 2023, YouTube will be the number one social media channel for real estate agents.
This is due to the fact that I have seen first-hand what it can do for agents.
I’ve witnessed an agent that has never closed any deal close a deal of 60 million Naira a year later after publishing 33 videos on her channel.
I’ve seen brand new agents go from 0 to over 80 leads in a few short months by creating consistent video content.
The bottom line is, video is the future of real estate social media.
YouTube has over a billion users, so it’s safe to say your ideal clients are there and searching for you.
When it comes to social media marketing, YouTube should be your number one priority.
Unless you’ve been living underground for the past 15 years, you’ve heard of Facebook.
Aside from the long-gone MySpace, it’s one of the oldest social media platforms.
People often have trouble getting excited about a platform that’s been around for so long.
But Facebook is one of the best real estate social networks out there…
and there are some advantages attached to it.
First of all, you get incredible market penetration.
Over 64% of adults in Nigeria log into Facebook at least once a day.
And despite a much-publicized slip in popularity among Generation Z users, Facebook still accounts for over 50% of all social media activity in Nigeria.
Better yet, Facebook’s demographics fit well with the real estate market. 56% of Facebook users are between the ages of 26 and 60.
The demographic also skews more educated; 80% of Nigerian university graduates have Facebook accounts, and the majority of the users earn a moderate income.
Another great thing about Facebook is the ability to hyper-target your ads if you’re going for a paid strategy.
Facebook has access to an incredible amount of data on its users, so you can focus on precisely the people you want to advertise to.
In addition, Facebook’s review feature lets you garner reviews from satisfied clients, which can help grow your business organically.
You can also leverage the Facebook Live tool to gain exposure and interact with your audience by creating virtual open house tours, drone footage of the property, Q&A and AMA sessions, and other live events of your choice.
Another feature of Facebook you can use is the Poll feature which can be used to find out what your audience like and dislikes.
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In my opinion, Instagram is one of the best if not the best real estate social networks for real estate agents to generate new leads due to its visual appeal.
There are many ways to use Instagram to generate real estate leads…
Here are a few ideas:
- Communicate your message through images and keep your caption short and to the point.
- Post quality 15-second long videos for your beautiful properties to ignite people’s interest.
- If you lack editing skills, Canva video editor can help you create a real estate video in minutes due to its well-made templates.
- Create buzz around your homes or open house events by using the ‘Story” function and give behind-the-scenes details.
- Aim to become an influencer for your audience through the content you post and focus on engagement rather than the overall follower count.
- Do your research and stay up to date with the hashtags your potential customers may use to find your business.
4. Tik Tok
In 2023, TikTok will have a much stronger presence for real estate agents.
This social media platform is great for generating leads because it’s a visual platform that allows you to really showcase your listings and personality.
In addition, there are tons of creative ways to generate leads on TikTok.
You can create videos that link back to your website or landing pages, share listings, or even raise awareness about the property buying process.
Similar to Youtube shorts, short-form video is growing in popularity, so it’s important for real estate agents to start experimenting with platforms like TikTok.
One major benefit of TikTok in 2023 is that because it’s still one of the new social networks, it’s still growing and has less competition.
This also means that it organically promotes your content more than Facebook and Instagram combined.
Overall TikTok likely has the greatest potential on this list.
However, there are also many downsides that should be considered before going all-in.
Is your target audience really using TikTok?
In spite of an increasingly diverse demographic, TikTok is still largely used by young people who may not yet be ready for a property purchase just yet.
What changes will the TikTok algorithm undergo as it grows?
Although this platform is easier to build a reasonable following than many others right now, this won’t last forever.
You might think that Twitter is a promising platform for promoting your real estate business at first sight.
The user base is certainly the right age, with more than 26% of Twitter users falling between the ages of 26 and 49.
Twitter users average just over 25 years old, slightly more than half being in the same age range as average homebuyers.
The problem with Twitter is that it’s all but impossible to run an effective ad campaign or build any kind of network.
This site is all about the latest news and trending hashtags.
It’s not a bad place to see what people are talking about in the market, but that’s about it.
Conclusion On The Best Real Estate Social Networks For Real Estate Agents In 2023
Ultimately the best real estate social networks are the ones that work best for you.
If you have a particular social media platform that you’re already comfortable with and is used by your target market, use it!
But if you’re looking to explore other social networks, hopefully, this article has helped you in one way or the other to make a decision.
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If you have any issue relating to which real estate social network you should use or focus on…
Kindly drop your question in the comment session below.